ARCHIVES
VOL. 10, ISSUE 4 (2025)
Personalized and technology-enabled recognition: Its impact on it workforce engagement and performance
Authors
Dr. Balamurugan D, Dr. S Shobana
Abstract
In contemporary professional settings, the
paradigm of employee recognition has transitioned from conventional methods to
sophisticated, personalized, and data-driven systems termed smart recognition.
This study investigates the effects of smart recognition on employee
engagement, motivation, and performance among 323 IT employees in Coimbatore
district. Employing a quantitative, descriptive-cum-causal research design,
data were gathered through a structured questionnaire and analyzed using
descriptive statistics, correlation, multiple regression, ANOVA, and moderation
analysis. The results indicate that smart recognition exerts a significant and
positive influence on engagement, motivation, and performance, with β-values of
0.61, 0.57 and 0.52, respectively. Notably, employees in hybrid and remote work
environments reported more pronounced positive outcomes than those working
on-site, underscoring the importance of digital recognition in
technology-driven workplaces. Additionally, moderation analysis revealed that
organizational culture enhances the efficacy of smart recognition, suggesting
that supportive and recognition-oriented environments amplify employee
responses. In summary, this study concludes that smart recognition is a vital
and strategically significant tool for improving employee outcomes in the IT sector,
particularly within hybrid and remote work models. These findings contribute to
the expanding understanding of digital recognition practices and offer
practical implications for organizations aiming to enhance workforce engagement
and productivity.
Download
Pages:92-96
How to cite this article:
Dr. Balamurugan D, Dr. S Shobana "Personalized and technology-enabled recognition: Its impact on it workforce engagement and performance". International Journal of Advanced Research and Development, Vol 10, Issue 4, 2025, Pages 92-96
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.