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VOL. 10, ISSUE 4 (2025)
Assessing the impact of NGOs on consumer awareness and adoption of green products
Authors
Dr. L Venkatesan, Dr. S Shobana
Abstract
Non-governmental organizations (NGOs) have
emerged as pivotal entities in advancing sustainable consumption, particularly
by enhancing awareness of environmentally friendly products. They utilize
various educational tools, public outreach initiatives, and environmental
campaigns to inform consumers about the advantages of selecting eco-friendly
alternatives. Through these awareness-building endeavors, NGOs facilitate a
connection between environmental knowledge and responsible purchasing behavior.
In addition to consumer education, NGOs employ diverse strategies to influence
businesses and policymakers. These strategies include developing certification
standards, forming partnerships with companies to enhance sustainability
practices, and advocating for regulations that support the development of green
products. Such initiatives foster an environment conducive to encouraging
industries and governments to prioritize environmentally responsible production
and market policy. This quantitative study, conducted with 266 consumers in
Coimbatore, India, reveals that NGOs significantly enhance consumer awareness
(overall mean = 4.09) through diverse channels. Eco-certification programs were
identified as the most effective strategy (mean = 4.3), while NGO initiatives
demonstrated a strong positive correlation with green product adoption (r =
0.65-0.72, p < 0.05). These findings underscore NGOs' crucial role in
shaping sustainable consumption patterns
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Pages:97-101
How to cite this article:
Dr. L Venkatesan, Dr. S Shobana "Assessing the impact of NGOs on consumer awareness and adoption of green products". International Journal of Advanced Research and Development, Vol 10, Issue 4, 2025, Pages 97-101
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