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VOL. 8, ISSUE 4 (2023)
The effect of Covid--19 pandemic on small scale business in Port Harcourt city: An empirical analysis
Authors
Patrick Ikechukwu Echebe, Ossai Mariam Ogbugwa
Abstract
The purpose of this study was to investigate
effect of COVID-19 pandemic on small and medium scale businesses in Port
Harcourt. The objective of this study was to establish the effect of covid-19
pandemic on the marketing performance, financial performance and operational
performance of small and medium enterprises (SMEs) in Port Harcourt. The study
employed a descriptive design. The researcher developed a set of questionnaire
for data collection from Top 100 SMEs and 100 SMEs constituted the target
population for the study. Using a census sample, the top 100 SMEs in the
Commercial and Trade, Service, Construction, manufacturing and Technology
sectors constituted the respondents to the study. The researcher issued
questionnaires to the sampled SMEs and data was collected using the drop and
pick method. Quantitative data was collected and analyzed by use of Simple
linear regression analysis to establish the significance association between
the variables. The study found that Covid-19 pandemic had a negative effect on
the market, financial and operational performance of SMEs. The study concluded
that COVID-19 pandemic has had a negative effect on SMEs. It was recommended
that SMEs should identify critical marketing functions and develop recovery
strategy such as Business Recovery Services (BRS) to enable them mitigate the
impact of covid-19 on their businesses.
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Pages:26-32
How to cite this article:
Patrick Ikechukwu Echebe, Ossai Mariam Ogbugwa "The effect of Covid--19 pandemic on small scale business in Port Harcourt city: An empirical analysis". International Journal of Advanced Research and Development, Vol 8, Issue 4, 2023, Pages 26-32
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