The appearance of Covid 19 otherwise known as Corona virus has caused significant changes in the way marketing activities are performed. The pandemic which is presently ravaging the entire globe has forced most marketing operations to be carried out digitally. This article aims to determine the motivations and inhibitors of e-marketing in the pandemic period and develop the concept of e- marketing from the marketing mix perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on e-marketing. The results of this study found that traditional marketing which demands physical contact is no longer profitable especially during the Covid-19 Pandemic. Firms that have taken their activities to digital platforms are doing well in terms sales, customer satisfaction and profitability. This study was anchored on business model for digital business which rely on exploiting information and knowledge in order to support managers of digital businesses successfully. This article contributes to the development of e-marketing from an marketing mix perspective by introducing benefits accruable to online marketing operations. The study recommends that that marketing firms should put adequate digital platforms in place to widen the scope of online distribution of goods and services and which will offer more express delivery of goods to the arrays of customers.