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VOL. 7, ISSUE 1 (2022)
Marketing channels, costs and returns of apple in northern states of India: A comparative study of Himachal Pradesh and Uttarakhand
Authors
Vibha Pundir
Abstract
The study has been conducted in Himachal Pradesh and Uttarakhand in order to estimate the cost and returns of farmers in marketing of apples. The study is based on primary data which was collected from apple growers by using multistage random sampling method. The study concludes that cost of packaging material, grading and packaging charges, loading/unloading cost, and mule charges were almost same in both states except the cost of transportation, which was extra in Uttarakhand than in Himachal Pradesh. Total marketing cost of apple was Rs. 890 and Rs.777 in Uttarakhand and Himachal Pradesh respectively. The gross returns from marketing of apple were Rs.1600 and Rs.1400 in Uttarakhand and Himachal Pradesh correspondingly. Hence, gross returns were more in Uttarakhand but due to the high marketing cost in Uttarakhand, the net returns were more in Himachal Pradesh as compared to Uttarakhand.
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Pages:1-3
How to cite this article:
Vibha Pundir "Marketing channels, costs and returns of apple in northern states of India: A comparative study of Himachal Pradesh and Uttarakhand ". International Journal of Advanced Research and Development, Vol 7, Issue 1, 2022, Pages 1-3
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