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VOL. 4, ISSUE 6 (2019)
A Study on Consumer’s perception and preference towards green products with Special reference to Ernakulam District
Authors
Gayathri Devi
Abstract
Over the last decade environmentalism has emerged to be a vital aspect due to increasing issues related to acid rains, depletion of ozone layer and degradation of land and many more pressing environmental issues. Global ecological imbalance and global warming have called upon environmentalists, scientists, social organizations and alert common men to initiate the concrete efforts to stop further deterioration of ecological environment. With this emerged the concept of green movement, which promotes green production methods, green marketing and green lifestyle. In order to preserve the environment, both the developed and developing countries are actively participating in this Green Movement.
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Pages:48-52
How to cite this article:
Gayathri Devi "A Study on Consumer’s perception and preference towards green products with Special reference to Ernakulam District". International Journal of Advanced Research and Development, Vol 4, Issue 6, 2019, Pages 48-52
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