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VOL. 4, ISSUE 4 (2019)
Recent trends of M-Commerce in the digital era
Authors
Anjali Balan Kollathappily, Vidhya TV, Vinil dev TV
Abstract
Today, the world has switched over to the mobile phones. Whatever they want, they can access on their mobile phones. The smartphones have brought infinite advantages to the users in the form of mobility that enable them to use their phones to do almost any kind of work. They can book tickets, book a table in a restaurant, shop almost everything, and lots more. So, the smartphones have taken over the latest commerce trends in the market. In fact, over the years, we have seen a huge change in the expectations of customers regarding convenience, speed, price, product information and service. With m-commerce, we are able to provide customers more information, more options and specially more ways to buy. M-commerce has been growing and will keep on growing, at a faster pace, taking a bigger place in the retail sales. Today, consumers research with their mobile for inspiration, to discover new products and to actually buy products. Smartphones have become the primary touchpoint with businesses. Mobile commerce (M-commerce) is a type of e-commerce conducted through mobile devices such as mobile phones, personal digital assistants (PDAs) and other devices with a wireless connection. It is quite different from traditional of E-commerce. M-commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer. M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.
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Pages:70-73
How to cite this article:
Anjali Balan Kollathappily, Vidhya TV, Vinil dev TV "Recent trends of M-Commerce in the digital era". International Journal of Advanced Research and Development, Vol 4, Issue 4, 2019, Pages 70-73
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