Since its initiation, the web has turned into a well-known showcasing channel. Most organizations now see the web as an appealing medium to contact the customers. Marketers are putting considerable assets in the web-based promoting joined by the quickly expanding utilization of the web by the consumers. E-advertisers know the key elements influencing the conduct of consumer and its relationship then they can detail their showcasing methodologies to change over potential consumers into dedicated one and holding existing on the web consumers. This research paper is a descriptive study and it uncovers that the accessibility of broad and current data, family salary, and experience of utilizing the web are the essential variables impacting Indian consumers' disposition toward web based shopping. Researcher found that website safety/confidentiality, customer satisfaction, user-friendly, product information, online pricing strategy, are the five predominant factors which had an influence on consumer’s outlooks of their online procuring practices. The outcomes likewise demonstrate that consumers worry about online security as the most critical explanation behind consumers not taking part in web based shopping.