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VOL. 3, ISSUE 2 (2018)
A study of relationship between tourism price competitiveness and international tourist arrivals: A comparative study of Nigeria and selected African countries
Authors
Anyasor Okwuchukwu Marcus, Okocha Ebere Rejoice, Agina Emeka Kenechi, Nwankwo Nwabueze Luke
Abstract
The purpose of this study was to examine the relationship between tourism price competitiveness and international tourist arrivals in Nigeria and to have a comparative study of tourism price competitiveness and international tourist arrivals of selected African countries with Nigeria. The study made use of secondary data collected from the database of world bank and world economic forum travel and tourism competitiveness index. The findings indicated that tourism price competitiveness had a significant relationship with international tourist arrivals. The ranking for Nigeria was above average for the period under review, but the position of Nigeria in price ranking has not translated to high number of international tourist arrivals to the country as compared to other top destinations in Africa. Therefore, there is need to improve on other factors that form the choice of international tourists in choosing a destination, as tourists do not search for cheaper destinations but destinations with value for money.
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Pages:393-401
How to cite this article:
Anyasor Okwuchukwu Marcus, Okocha Ebere Rejoice, Agina Emeka Kenechi, Nwankwo Nwabueze Luke "A study of relationship between tourism price competitiveness and international tourist arrivals: A comparative study of Nigeria and selected African countries". International Journal of Advanced Research and Development, Vol 3, Issue 2, 2018, Pages 393-401
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