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VOL. 3, ISSUE 2 (2018)
An empirical study of media environment penetration among the adolescent child: A case of an Indian metropolitan family
Authors
Dr. Smita Verma
Abstract
The prime objectives of the above study was to check the penetration of media environment on the adolescent child which is a very critical & crucial development age between 10 to 19 years of a child as per the definition of adolescent by World Health Organization (WHO). In this case study the researcher will also find out the factors of media environment which is responsible for the development of a growing child and its moral and evil effect of on the growth of adolescent child not only in joint family but also in nuclear family too. For this the researcher has conducted a primary research on parents and adolescent child age between 10 to 19 years to get in-depth opinion and behavioural aspect of parent and child and also to check the effect of media environment on the growing child. In this research researcher has targeted the population of the urban society of Lucknow a metro city and applied the probability sampling technique to get the unbiased response from the respondents and for the such need the investigator have collected primary data from 31 parents and 31 adolescent children and applied the descriptive research design to get the conclusive oriented decision making about the case of adolescent child of Indian family specially in Lucknow the state capital of Uttar Pradesh, the fastest growing metro city of India. For collecting primary data the researcher has designed a well-planned structured questionnaire which was pretested before the final collection of primary data from the Indian family. Since our main respondents are adolescent child age between 10 to 19 years so it was very necessary to conduct the above research in the presence of their parents to get the accurate data from the child and for this purpose some relevant questions are asked to their parents also. After collected the primary data, the researcher has applied the IBM SPSS 23.0 software package for data analysis and interpretation of the above case for getting the real portrait of the effect of penetration of media environment on the adolescent child in the Indian metropolitan family. The statistical tools used in this case were frequency test and chi square test for scientific interpretation of the above situation. Most the adolescent child were aware or not aware about social media but they are exclusively using media applications without knowing the ethical and malicious effect of it and the parents are feeling proud in providing smart phones to their adolescent child. The adolescent child also forcing their parents for urgent need of Smart phones, Social media, whatsApp, Facebook, Twitter, Skype, Television media, Educational movies, Video games, YouTube etc. for their educational purpose and they say that without the above tools and information we could not study our subjects in school.
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Pages:930-938
How to cite this article:
Dr. Smita Verma "An empirical study of media environment penetration among the adolescent child: A case of an Indian metropolitan family". International Journal of Advanced Research and Development, Vol 3, Issue 2, 2018, Pages 930-938
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