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VOL. 3, ISSUE 2 (2018)
Performance drivers of food and grocery supply chain
Authors
Raghvendra Kumar Singh, Dr. Manjunath VS
Abstract
Various drivers of supply chain in the retail industry are becoming increasingly influential in the present globalized marketing world. Compared to global standards, the market share of organized retail segment in the Food and Grocery sector is yet to assume significant proportion. Whether the industry is fragmented or well organized the drivers of supply chain such as information, infrastructure, facility, pricing, sourcing, transportation and such other, impact the performance of retail segment all the same. As in the case of global markets, Indian markets are also getting more and more diversified and fragmented. Thanks to proximity to ultimate consumers, retailers are in a better position to have access to ground level information and changing taste and preferences of customers. This basic advantage coupled with need to leverage with competitors has driven them to identify supply chain drivers in their own way. Just as the ability to survive in the competitive market, their supply chain performance needs to be measured and even evaluated. Food and Grocery sector’s success depends upon presence of a vibrant, resilient, and responsive supply chain management. In the whole supply chain management, the role of retailers assumes to be more critically important in diversified country like that of India. As the saying goes, ‘What gets measured gets managed’. It is in this context that retail supply chain performance needs to be measured in some way or the other. As of now, a few models of performance measures are available. However, no single model is completely free from lacunae. The purpose of this paper is to make a detailed enquiry into the role and contribution of performance drivers in the retail supply chain and more particularly in Food and Grocery sector.
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Pages:412-417
How to cite this article:
Raghvendra Kumar Singh, Dr. Manjunath VS "Performance drivers of food and grocery supply chain". International Journal of Advanced Research and Development, Vol 3, Issue 2, 2018, Pages 412-417
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