Agribazaar.co is an agriculture market place that connects farmers, vendors, market agents, consultants, food processing units and institutions on a common platform. The company works with the objective of providing high quality platform to promote and market agriculture based industries and services. AgriBazaar intends on becoming the leading online marketplace for buying or selling agri-related equipment, livestock, dairy, chemicals, agro tech, seeds, fertilizer, horticulture, food processing units etc. After the internet revolution the mobile revolution is all set to sweep the Indian soil. When e-commerce emerged as an improvement in traditional business it was said, “businesses will be e-commerce, or no business at all”. These phrases have lost meaning with the emergence of m-commerce. In Indian context too the way of conducting business is due to witness an upturn not only due to technological developments that have revolutionized business to a plastic money enabled 24x7 concept but also due to the shifted business focus on the ‘bottom of the pyramid’. This concept has guided the Indian business world to shift their focus towards the ignored rural markets. There is tremendous opportunity for mobile technologies based business models to explore the market around the rural poor, and translate it into a business opportunity to serve around 75 million rural population in the country.