This paper tries to focus on Motivational factors responsible for the consumer behavioral changes in consuming green tea in Greater Noida region. This research study tries to analyze the factors, which are responsible for behavioral changes in traditional milk based tea drinking to go for green tea. Analyzed factors will suggests changes in the attitude in consumption behavior of tea drinker from milk added tea (normal milk blended tea), in Indian terms (chaai) as a habit of morning and evening energy booster to change in green tea. Separate shelves for green tea as daily need product in retail area are showing future trends of changing the taste of NCR tea-drinking population. Young members from Noida (students) are taken in the study for understanding how the old aged concept of boiled milk added tea got suppressed day by day and green tea has taken shelves in Indian habit cabinets. To analyze the data in questionnaire SPSS is used with Factor analysis technique for generating variables responsible for changes in customer preferences.