India has shown great promise in adopting digital lifestyle faster than any other country. India has moved from 150th position to number 1 in terms of mobile data usage worldwide. The Indian telecoms sector has traditionally been voice driven. Commoditizing voice calls and offering tiered data tariffs would shift the business model from a voice to a data centric one. Reliance Jio’s recent entry in telecom sector has made India number 1 country in mobile data usage with Jio users consuming more than 100 Crore GB per month and shaken up the sector that had three dominant players Bharti Airtel, Idea cellular and Vodafone India. Jio since its launch in September managed to get 100 million subscriber plus and more than 72 million of them have signed up for its paid services., Jio is being seen as a game changer in telecom market.