ARCHIVES
VOL. 2, ISSUE 6 (2017)
Managing customer experience in banking sector: A study of public and private sector banks of NCR
Authors
Priya Agarwal, Dr. Anuj Srivastava
Abstract
The study aims in developing and validating a scale for measuring customer experience in banking sector of India and then comparing customer experience in public and private sector Banks of India. Data was collected from account holders of 5 private and 5 public sector banks, 500 respondents were asked to participate but only 314 usable questionnaires were obtained. Choice of banks was based on – India’s best bank – rating given by Business Today in 2016. When public and private sector banks were compared for customer experience, the following results were obtained: Employee strength of public sector bank is more than private sector bank, private sector banks have better website and online services than public sector banks, with private sector banks banking service are more customized than public sector banks and core Banking Services are better in public sector banks than in private sector banks.
Download
Pages:88-96
How to cite this article:
Priya Agarwal, Dr. Anuj Srivastava "Managing customer experience in banking sector: A study of public and private sector banks of NCR". International Journal of Advanced Research and Development, Vol 2, Issue 6, 2017, Pages 88-96
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.
