Online shopping is a recent phenomenon in E-commerce and its definitely going to be the future of shopping in the world. Due to increasing internet and mobile penetration, growing acceptability of online payments has provided the unique opportunity to companies to connect with their customers. In recent days rural peoples also start buying products through online. Convenience is one of the major reasons, but huge discounts and offers provided by the online merchants was the important reason for ever-increasing sales in online shopping. Hence this study attempts to find out the customers satisfaction towards online shopping. The required data were collected from 100 youth [both, 50 boys and 50 girls] those who were buying products in online; by using structured questionnaire. This study helps to find out the most preferred shopping site, reason for buying products, product preferences satisfaction of online consumers and also to suggest the steps have to be taken to the online merchants to improve their sales. It is concluded from the study that majority of the boys and girls [74% of boys and 80% of girls] always used the websites for online shopping, while only 14% of boys sometimes used the websites for online shopping as compared to 2% of girls. Both boys and girls were highly satisfied with cash on delivery and fashion. Cash on delivery and fashion had maximum MWS While quality and colour had minimum MWS in the level of satisfaction towards online shopping.