ARCHIVES
VOL. 1, ISSUE 1 (2016)
Impact of customer relationship strategies on hotel industry
Authors
Sonal Sharma
Abstract
The study investigates the relationship marketing (RM) strategy of Hotel industry and examines whether after the implementation-customer relationships were strengthened through perceived improvements in the Hotel industry and consequently loyalty towards the Hotel.
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Pages:52-54
How to cite this article:
Sonal Sharma "Impact of customer relationship strategies on hotel industry". International Journal of Advanced Research and Development, Vol 1, Issue 1, 2016, Pages 52-54
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